Slice of Life - Bread. An Everyday Thing.

Get involved with Slice of Life!

The Slice of Life campaign has been created by The Federation of Bakers and the Flour Advisory Bureau, to help remind people of the benefits of eating bread and dispel common bread myths. Bread is regularly the first food that is excluded when dieting despite its nutritional benefits, and has been unfairly demonised by fad diets. However, none of the popular slimming clubs advocate cutting out bread altogether and evidence from the National Diet and Nutrition Survey even suggests that people who regularly eat bread, are more likely to have a healthy diet overall [1].

Since 2013, The Slice of Life campaign has partnered up with parks, created toast soldier boots, worked alongside celebrity faces, and even made an appearance at London Fashion Week (twice)! Bookmark to keep updated with latest campaign news and for handy hints and tips on the health benefits of bread.


This year the UK Bakers embark on another unusual partnership– this time with reality star, Georgia Kousoulou.

In a stand against traditional bikini season dieting, Georgia has given the everyday loaf a glamorous makeover and re-launched it in time for the summer body countdown. The launch of ‘BREAD’ is part of a campaign by the nation’s bakers to raise awareness of the nutritional role bread can play – targeting girls who follow a reduced or no carb diet.

Georgia intrigued her followers by sending tweets out about a new bikini friendly food, which she described as a “brand new, low fat, everyday healthy food”, and then proceeded to reveal it was in fact, bread!

Georgia took part in a glamorous photo-shoot which showed off her summer body as she relaxed in a holiday inspired setting. But she is not the only one in the camera’s spotlight as she shares it with her co-star – a low fat, low sugar 80 calorie slice of bread (or two).

Georgia is encouraging people to follow @weheartbread and tweet #BreadbyGeorgia to help spread the word.

Get In Touch

For more information or images from any of the activities within the Slice of Life campaign or any questions whatsoever, please contact the Slice of Life Press Office on 020 7025 6427 or email

[1] Bread consumption in the British Population: analysis of the National Diet and Nutrition Surveys (Young People 4-18 Years 1997 and Adults 19-64 Years 2000-1). A summary report prepared by Steer, Thane, Stephen and Jebb, MRC HNR for nabim in June 2007

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